MTO or Made to Order or Make to Order
Made to order or MTO is a special production run of shoes. The MTO shoes can be for a specific shoe store or international distributor. Usually a special color or material treatment. The MTO product manager will work closly with sales managers, Product line managers, sales reps and Desigeners to create new products. MTO projects can be brought to market quickly as there is no selling or booking period required. Once the design is confirmed the order can be placed to the factory.