Corporate Training Programs for Teams and Individuals

Learn Modern Shoemaking with Wade Motawi, “The Shoe Dog!”

Customizable corporate training guaranteed to level up the skills you and your employees need to improve the quality of your products.

  • Customizable instruction with The Shoe Dog! Learn from the pro. He wrote the books on shoemaking. Live, Zoom, or recorded sessions available.
  • Tune-up your team’s design and development processes to save time and reduce errors.
  • Get expert cost saving techniques and instruction on how the pros perform quality control and footwear inspections.
  • Cross-train your buyers, designers, and merchandisers in footwear construction to streamline your procedures.
  • Give your team the skills to advance the technical capabilities of your brand.
  • Half-day refresher class or long term intensive shoemaking courses available.
  • Suitable for all levels: High-School, University, individual start-ups, large or small corporate teams – we got you covered.

Contact us today to design your customized class.
Email: [email protected]

Schedule a call with Wade today to customize your class.

What other corporate clients have to say:

“Our intensive Technical Footwear Training with The Shoe Dog was an invaluable investment for our company. Our new Technical team has the skills and training to really make our products better and safer at a lower cost for our customers. We highly recommend Wade.” – A.Mendoza

“I’ve been using the quality control and inspection checklist from the SneakerFactory in many aspects of my job. It’s invaluable.” – J.S.

“Wade is a great teacher – his content is easy to understand and he delivers the perfect amount of personal anecdotes along with intense shoemaking knowledge.” -Jose R.

“Wade used this great second camera in his office so he could show us details inside the shoes via Zoom with incredible clarity and detail.” -Mike S.

“I finally understand how all the pieces of shoemaking come together – it’s like I was in the shoe factory watching a new style from design to patternmaking, last making, tooling, material selection, cutting, pressing, etc. all the way through detailed specifications and cost sheets.” – Jim

“The Shoe Dog and his partners helped us launch our brand. We went from an idea to actual samples in 6 weeks. We shipped our first ocean container after only 5 months and our product is a huge hit after our first year of sales.” -A.M.


  • 1-on-1 mission critical training for executives in need of footwear knowledge
  • Footwear business A to Z: design, development, pricing, production, inspection, shipping
  • 16 hours live instruction plus access to the Shoe Dog for follow-up problem solving situations

Contact us today for custom executive training. Email: [email protected]

Schedule a call with Wade today to customize your class.


Currently Available Technical Footwear Training Units

UNIT 1     Shoemaking Basics
What is shoemaking?
The art and science of footwear 
What is a shoe last and why it’s so important?
Basic operations: cutting, stitching, and assembly 
Cold cement vs. Vulcanized construction 
Lasting types: 4 common types / 5 stitch-down constructions
Footwear patterns: How shoe patterns are made     
Shoe parts 
Pattern parts
Shoe assembly processes
Quiz topics:  Shoe Parts – Lasting operations  

UNIT 2     Shoe Types and Construction
A closer look inside many different shoe types
Shoe dissection: cross-section views of popular shoe styles:
Athletic, Men’s Dress, Women’s Flats, Women’s High Heels, Sandals, Kids, etc.
How and why each shoe type is made
The special last required for each type of shoe  
Quiz topics: Matching shoe construction to shoe types       

UNIT 3     How a Shoe Factory Works  
Shoe factory challenges
Subcontracting parts  
Shoe factory walkthrough from start to finish
Factory departments  
Machinery needed: lasting, toe molding, and heel molding 
More important machines: outsole pressing pads and split level tunnels
Quiz topics: shoe factory departments    

UNIT 4     Shoe Materials  
Basic shoe materials covered in-depth
Leather: how it’s made and how to use it in your shoe designs 
Many fabric options  
Man-made materials for the modern shoe
Footwear reinforcements to create, support, and fix the shape 
Hardware: metal and plastic parts for shoes 
Logo applications  
Techniques for branding 
How to specify foam for your shoes 
Midsoles: review 14 different midsoles 
Outsoles: study eight different outsole constructions 
Footbeds: ten options to study 
Material vendor relations: get the most from your material vendors. 
Shoe material supply chain sourcing challenges  
Quiz topics: Use of specific materials 

UNIT 5       Footwear Specifications 
Read and create footwear specifications
Specification drawings
Factory ready specification details
What to include
Checking a shoe against a spec sheet
Filling in the blanks
Footwear outsole types
Tooling information and development 
Quiz topics: Create a basic shoe specification 

UNIT 6     Footwear Development Process   |
Photo samples, Sales samples, Confirmation samples, Fitting samples 
The sample development timeline 
Uppers and outsoles
New development step-by-step 
What is a pull over?
Quiz topics: Put development operations into the correct order 

UNIT 7     Footwear Costing
Material costing and consumption 
How to calculate the cost of shoe components 
Consumption: sheets, hides, rolls, parts, meters 
Waste: interlock, loss, cutting, quality
The cost of tooling and other equipment 
Mold amortization
The cost of everything and everything has a cost.
Quiz topics: Read a costing sheet  

UNIT 8     Footwear Cost Engineering 
Margin building strategies to cut cost and add value
Nomination of suppliers
Material substitutions 
Outsole options 
A suppliers and B suppliers 
Negotiated costs
Tooling and other equipment
Gold plating designs and Christmas trees
Primary elements to focus on
Quiz topics: How to cut costs AND add value

UNIT 9     Footwear Import Duty 
Import Duties and Tariffs: Who pays? 
Customs documentation 
Footwear Classification Guidelines
Chapter 64: How to read the US HTS  
The Materials of the Upper and of the Sole 
HTS Terms & Definitions
The chapter headings 6401 to 6406
Let’s play Name That Heading! 

Quiz topics: Classify a shoe – Change a shoe to improve the duty classification  

UNIT 10   Footwear Inspection and Quality Control 
Design for quality and Development for quality 
Selecting a quality factory 
Testing requirements: shoe materials / finished shoes 
On the line QC vs. outbound QC vs. inbound QC
Third party QC and dangers of corruption.
Shoe Grading: A grade, B grade, C Grade
How to inspect a shoe in the factory 
How to inspect a shoe in the warehouse 
Quiz topics:  Shoe grades individual vs systematic quality issues  

UNIT 11   Footwear Fitting 
The shoe is a working envelope 
Extreme size / Size trials / Fitting test / Wear test 
Size grading and grading factors 
True to size fitting 
“Try on” comfort vs. “long term” comfort 
Fitting models: in the factory and in development  
Diagnosing fit problems & Fixing fit problems 
Quiz topics: How to find and fix fitting problems   

UNIT 12   Footwear Development Communications
Techniques for effective factory communications  
Clear and economical communications 
Inside large development organizations 
How to communicate with overseas factories
Quiz topics: Techniques for effective factory communications 

UNIT 13   Sustainability Strategies 
Smart and sustainable shoemaking 
Sustainability and costing 
Economical earth-friendly strategies 
Improved efficiency IS sustainability   

UNIT 14 Footwear Design
How do you design sneakers?
Target market & Target design aesthetics
Customer Demographics
Shoe design process and technique
How to SLAM your design – Silhouette / Logo / Accessories / Materials
Logo Design strategy
Color Design strategy
Shoe Design flaws to avoid
Benchmarking your designs

UNIT 15 Footwear Merchandising
Dealer Demographics
Getting by the buyer
Footwear price merchandising
Footwear feature merchandising
Footwear design merchandising
98% vs 2%
Halo vs the bad choice
Collaborations vs athletic marketing
Merchandising for dealers vs Customers

Schedule a call with Wade today to customize your class.

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