Sneaker Factory


Start Your Own Shoe Company

(9 customer reviews)

How To Start Your Own Shoe Company is for anyone with the dream of starting a shoe company of their own. The book follows the launch of two small start-up shoe companies. Each company has its own style of shoes and business plan. In each chapter we will describe a requirement or process, then we will take some time to explain how each new shoe brand will tackle the challenges.
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How To Start Your Own Shoe Company covers many important topics such as; how to go about creating your shoe brand identity, how to legally set-up your shoe company, how to register trademarks and apply for patents, how to get your shoes designed, built, paid for, and how to go about selling your shoes. We will also cover topics like how to import shoes, international distribution, how to pay overseas vendors and capital requirements. Full color, 8.5x 11 Soft Cover 12 Chapters, 170 Pages.

How to Start Your Own Shoe Company


How to start a shoe brand Shoe business ideasChapter 1 : Your Shoes and Your Brand
Starting your own footwear business
Does the world need another shoe company?
Create your own shoe brand.
Create your business plan.
Footwear brand identity development.
Footwear target markets.
Shoe business ideas.


How to start a shoe business from home How to start a small shoe businessChapter 2 : Creating Your Shoe Company
When do you need to create your shoe company?
What kind of company best fits your needs?  What is an LLC?
Creating and protecting your trademarks.
Finding and buying web domains.
Permits for a new shoe business.


designing-your-product-line How to Make Your Own Shoe Line?Chapter 3 : Designing Your Product Line
Two kinds of shoe design briefs.
Footwear merchandise plans.
How to hire a shoe designer.
Do you need a footwear patent? Design vs utility patents.
Designing your own custom shoes.
How to find a shoe designer.


planning-your-shoe-business Shoe Pricing – From Cost of Production to Retail PriceChapter 4 : Planning Your Shoe Business
When and how to launch your shoes into the market.
Footwear delivery seasons.
Financial modeling for your shoe business.
Calculating profit margins for footwear sales.
Shoe Pricing:  the cost of production and retail market pricing.
How to start a small shoe business.


manufacturing-and-importing-your-shoes How to start a shoe line from scratchChapter 5 : Manufacturing and importing Your Shoes
Finding a factory to make your shoes.
Footwear agents and trading companies.
The shoe development process.
Import duty and shipping rates for shoes.
Shoe manufacturing business plan.


start-up-costs-and-raising-capitalChapter 6 : Start-Up Costs and Raising Capital
Footwear development expenses.
The capital calendar for shoe start-ups.
Raising money for your shoe company.
Letter of credit and wire transfers.
How much money do I need to start my own shoe brand ?
How to start a shoe business with no money?


Part 2:  Marketing - Sales - Distribution

brand-promotion-and-footwear-marketingChapter 7 : Brand Promotion and Footwear Marketing
What is marketing? Traditional, guerrilla and social.
Footwear marketing strategies.
Making your shoe company catalog.
Print and digital media.
Shoe trade shows and alternatives.


Wholesale distributors of shoesChapter 8 : Footwear Sales and Distribution
The footwear sales chain.
The language of footwear sales.
Footwear buyers.
Sales and distribution models for shoes.
Wholesale distributors of shoes.
Web direct internet shoe sales.
How to start a shoe business online.
Sell shoes online for cash.


shoe-company-operations How to Start a Shoe Manufacturing CompanyChapter 9 : Shoe Company Operations
Serving your consumers and shoe dealers.
Operational models for shoe companies.
E-commerce platforms.
Third party logistics service providers.


whats-next-for-your-brandChapter 10: What’s Next for Your Shoe Brand?
Strategies for growing your footwear brand.
Selling shoes into new markets.
Diversifying your product offering.
Vertical integration.


going-internationalChapter 11: Going international
Defending your trademarks overseas.
Distribution models for shoes.
Finding the right footwear distributors.
Purchase terms for shoe distributors.


what-can-go-wrongChapter 12 : What Can Go Wrong?
Dealing with footwear manufacturing delays.
Shoe quality issues.
Lost trademarks.
Damaged shoemaking equipment.


terms-your-should-knowChapter 13 : Shoe Making Terms You Should Know
Strengths, Weaknesses, Opportunities, and Threats
Stock keeping units (SKU)
Sales representatives and sub reps
Minimum advertised price (MAP)
Limited liability company (LLC)



sample-documentsChapter 14 : Sample Documents
Non disclosure agreement
U.S. tax form
DBA forms

How To Start Your Own Shoe Company
Series: How shoes are Made (Book 3)
Paperback: 176 pages
Publisher: Wade’s Place; 1 edition (February 20, 2017)
Language: English
ISBN-10: 0998707015
ISBN-13: 978-0998707013
Product Dimensions: 8.5 x 0.4 x 11 inches
Shipping Weight: 1.2 pounds

Weight 1.5 lbs
Dimensions 11 × 9 × 1 in

9 reviews for Start Your Own Shoe Company

  1. CalBear

    Unbeatable value for aspiring shoe person.

    This is a must-read for any student or entrepreneur who aspires to work at a shoe company or start one. It gives you the low-down on how shoe companies work, the people and processes involved, and what you need to consider before starting your own. Ideas on how you can get a factory to make your shoe, how long things should take, how much things should cost, and how to factor that into your own business and marketing plan. The value is unbeatable. The book is also extremely readable.

  2. Verified Buyer

    Great resource for entrepreneurs and students!

    This book has methodically laid out everything you need to know to get started. It’s an incredible resource and will save you much deliberation if you are starting a company. Also a great resource for any students of manufacturing or product design that want an insider’s perspective.


    Part of Great Series of Books.

    I have purchased all 3 of these books and they are a wealth of insight and information. Furthermore, I have been able to email Wade and received helpful responses from him. Really recommended.

  4. JC

    Great information and examples that are followed through the books.

    Great information and examples that are followed through the books are immensely beneficial. I’m surprised there’s not more material on this process, but I’m thankful I found this book.

  5. Amazon Customer

    This book has help me launch my own company during Covid!

    This book gave us great insight, we found it to be a very valuable purchase and I would highly recommend for others interested in starting their own business – shoes or otherwise”
    I am thinking of buying their other books as well.

  6. Tate

    Incredible resource

    I purchased the ebook version of this book from the author’s website. It has been an incredible resource in my journey starting my footwear company – I can’t imagine doing it without this book. I also purchased “How Shoes Are Made” and highly recommend reading both.

  7. Erebouni

    A must read for anyone thinking of getting into footwear!

    A brilliant book from a great series of books. I founded a footwear company with no experience of the footwear industry and this along with Wade’s other books were invaluable in helping me get up to speed and understanding what needed to be done. A must read for anyone thinking about getting into the footwear industry.

  8. Freddie S

    A good introducción about how to start your way from concept to product in the actual factory environment. I suppose lots of things ready to do
    If you are a designer reading this…I want to get in touch

  9. Amy C

    I love this book!

    I am a high-heel designer and started my business in 2013. I struggled a lot with some of the start-up details. This book answers all my questions and more. Great read and very informative. I suggest it to anyone starting out in the shoe world.

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